Trending video in Canada
How did quietness become a sign of quality? [Advertiser content from 3M]
Absolute silence doesn’t actually exist in nature.
Even in the quietest of spaces, there’s still wind blowing, air conditioners humming, and birds chirping. But there’s also a huge field of study devoted to quietness.
Go inside a Minnesota facility that’s devoted to studying the science of silence and find out how silence actually became golden.
Paid content presented by 3M:
Vox Creative –
Confused about branded content? The Vox Video team explains here: